SEARCH ENGINE OPTIMIZATION

• What is SEO ?
• Web Page Optimization
• Search Engine Submission
• Link Popularity

What is SEO

SEO stands for Search Engine Optimization which optimize your web pages and improve their ranking in the search engines. Search engines are a very important source of traffic because it's highly targeted. Research shows that most web traffic comes from search engines. But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of that traffic will come to you. Worse, it might all go to your competitors. So, what can you do ?

That's where Search Engine Optimization comes in. Search Engine Optimization is the process of preparing your website so that search engines can better understand its content and/or purpose. SEO requires a lot of research work and dedication. There are no shortcuts to professional and good SEO. Various search engines keep changing their algorithms to rank websites. You have to be up to date with all changes. Search engine algorithms are getting better day by day. In one sense it is very good because it gives very less scope for spammers to come on top and you have to work really hard and have a good website to top search engines.

Web page Optimization

Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. To obtain maximum search engine ranking, it is essential to understand how your target audience is searching for information via search engines. When your potential visitors and customers use search engines like Google and Yahoo to find products and online services, they type a set of words or phrases, commonly called keywords or keyword phrases into the search box. If you understand and implement all of the search engine optimization tips and instructions, you can be pretty confident that your search engine ranking will rise to at least the top 50 of a search engine, regardless of your chosen keywords.

In addition to selecting targeted keyword phrases, you must also strategically optimize your page including:

• META description tag
• META keyword tag
• Title
• Image ALT tags
• Heading tags
• Image names
• Hyperlinks
• Body text

This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords.

Search Engine Submission

Search engine submission is a basic part of the success of your Web site! It refers to act of getting your website listed with search engines. Anyone can have a well designed web site, but without professional search engine submission the world will never know about their site, nobody will see their site and visit their site.

This is the process of submitting a website address or URL to a Search Engine for inclusion within its index so that it can be found when the relevant query is typed into the Search Engine. Search engines must be able to find out what your web site is all about. They need to find text and links on your web pages and they also need to find the keywords for which you want to have high rankings on your web pages. Before submitting your web pages to search engines, you must make sure that they are optimized for your important keywords and for the special search engine you target. If your web pages are prepared for a special search engine and for a special keyword then it's much more likely that your web site will receive high rankings.

Link Popularity

We want to let you know about Link popularity, which is one of the most important tasks to be done for your website when doing its promotion in various search engines. The number of sites which link to a particular site, is a term of Link Popularity. The term link popularity is basically a count of all the pages that link to your site. For example, if there are 100 inbound links pointing to your website, then your website will have a link popularity of 100 - obviously. In short, It's the total number of websites that link to your site. Link Popularity gives your site more and more benefit.

• » The more sites that link to you, the more traffic you can expect to receive to your site.
• » More and more major search engines will rank your pages higher (High Page Rank) when you have many links to your site (i.e., your link popularity).

Thus, Increasing the number of quality links to your web site is the most efficient technique involved in Link Popularity to increase the traffic to your web site and boost your search engine rankings. The quality and quantity of links with other web sites allows you to increase your link popularity.